Wednesday, June 30, 2010

Four Steps to Effective Persuasion

The Harvard Business Review article 'The Necessary Art of Persuasion' by Jay Conger is part of our resource list in the eCornell Project Leadership Class 'Influence Without Authority.'

The article describes how to persuade others by using four steps: careful preparation, the proper framing of arguments, the presentation of vivid supporting evidence, and the effort to find the correct emotional match with your audience.

Thank you for your time! If you have any questions about my experience with the eCornell Project Leadership classes, please email me at

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