Cornell is holding an interesting looking webinar providing information on how hotels can use their social media data more effectively with an eye toward better understanding their customers and improving their company.
These are the details, according to my copy of the eCornell Career Advantage newsletter:
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Drive Profits & Improve Decisions with Social Media Analytics
Speakers:
Steve Levigne, Vice President, McDonald's Corporation
Bill Carroll, PhD, Senior Lecturer, Cornell School of Hotel Administration
Kelly A. McGuire, PhD, Practice Director, Hospitality & Travel Global Practice, SAS
April 15, 2011 @ 11am Eastern / 8am Pacific
Join us for this session focusing on how hotels and casinos can turn the volumes of social media data they’ve collected into meaningful and profitable information. Our panel will discuss how advanced analytics is the key to transforming volumes of unstructured text data into insight about operations, revenue and guest interactions that can be shared across the enterprise.
Speakers:
Steve Levigne, Vice President, McDonald's Corporation
Bill Carroll, PhD, Senior Lecturer, Cornell School of Hotel Administration
Kelly A. McGuire, PhD, Practice Director, Hospitality & Travel Global Practice, SAS
April 15, 2011 @ 11am Eastern / 8am Pacific
Join us for this session focusing on how hotels and casinos can turn the volumes of social media data they’ve collected into meaningful and profitable information. Our panel will discuss how advanced analytics is the key to transforming volumes of unstructured text data into insight about operations, revenue and guest interactions that can be shared across the enterprise.
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The sign up page is here: http://www.sas.com/reg/web/corp/1185088
