Tuesday, March 1, 2011

New Cornell Certificate -Marketing Strategy for Business Leaders

I received this message from the eCornell Alumni group on LinkedIn:

New Program Announcement:
Marketing Strategy for Business Leaders

eCornell’s newest online certificate program is "Marketing Strategy for Business Leaders" (see http://tinyurl.com/4ra8f3h ). This 6-course program provides the MBA-level marketing concepts and tools leaders and managers need to make informed decisions and set direction for their company, business unit, department or product line:

* Marketing Concept & Strategy Essentials
* Applied Marketing Concepts & Decision-Making Tools
* Marketing Research & Analysis
* Brand Equity: Creating & Communicating the Value of Your Brand
* New Product Successes & Failures
* Distribution Strategy & International Marketing

Request more information about this new program--including program start dates--at http://www.ecornell.com/l-marketing